Selling Skills Assessment™ (SSAT)


SSAT is a 25-item instrument designed to assess sales professionals’ consultative and customer-focused selling skills.


The SSAT benchmark

SSAT primarily serves as a diagnostic, benchmarking and tracking tool which facilitates targeted training and coaching in 5 sales skills areas: Open, Investigate, Present, Confirm, and Position. SSAT is administered via a secure web-based application, typically takes between 20 and 25 minutes to complete, and is not timed. The report consists of 2 pages summarizing the score according the 5 Step process; and an interpretation of the overall results, as well as a summary of the sales team results for tracking and benchmarking purposes. A group report can be produced which will benchmark all participants. Available languages include English, French, Danish, Dutch, German, Italian, Japanese, Simplified Chinese, Swedish, Korean, Hungarian, Russia, Norwegian and Polish.
The Selling Skills Assessment Tool™ is a registered trademark of The Predictive Index, LLC and is used on this website with permission.